We looked at the stakeholder analysis in all of the projects this semester however in my opinion I believe we also truly focused specifically on them in one the Northumbrian water and Youth Offending team projects. In the Northumbria water, as group we came up with a list stakeholders that we believed would play some role of our outcome of the project. This was great for me because it gave me wider picture of how many stakeholders are actually part of the project and how they could judge the outcome of the project. As a group we used the Business for Social Responsibility (BSR) 5-Step approach to stakeholder engagement. We used the list of criteria that they developed which helped us to analyse each stakeholder.

 

• Contribution: Do they have any information or expertise of the issue that could be helpful to the organisation?

• Legitimacy: How legitimate are their claim for engagement?

• Willingness to engage: Are they willing enough to engage with the issue?

• Influence: How much influence do they have?

• Necessity of Involvement: Are they necessary to be involved in the project?

 

Then assigning different values (high, medium and low) to each section of the stakeholders in excel. Using this in the Northumbria Water helped us to identify which stakeholder play key roles in the sections of the projects. However not every stakeholder that we had would play major roles in the 4 sections of the project. In the animation group we decided to cut down of the number of stakeholders that we thought we would not have any influence or interest of the animation that we were creating. For example one of our high influential and high interested stakeholders was children because they were likely to be involved with the animation and they were also one of our target audiences. Also doing allowed us to narrow down the key stakeholders we believed would play key roles in the outcome of the animation.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

For the stakeholder mapping I decided to place the stakeholders into the Power/Interest grid. The helped me to looked at which stakeholders where the key players, which ones that I had to meet their needs, showing some considering to a few and finally saying which ones was the least important. This grid helped me to look at where the real power was over a project. In the “meet their needs” section, is basically the stakeholders that have a high influence and low interest. This means that we should trying their level of interest and hopefully move them into the right hand side of the box. The “key players” are the main stakeholders that we should focus on and engaging with them regularly. The “show consideration” section is just trying the keep them stakeholders informed of what we are doing in the project. Then finally the “Least important” are the ones that we should not make that much effort into involving into the project. However we could potentially move into the showing consideration section if we could improve their interest levels. However the one disadvantage that I have for this grid is that we put too much focus on the stakeholders and not enough on the other stakeholder. In the future circumstances might change and we might get different stakeholders that might have high influence and interest in the project. However we might have been too late to change the projects objectives because we have put too much focus on the key stakeholders at that time.